In conjunction with this new location, a new name for the organization is also being rolled out. The Board of Directors unanimously agreed to adopt the new name: Visit Fort Wayne. The unanimous decision by the board to adopt this name was based on a few different reasons, including:
- A clear, immediately understandable name that ends confusion about whether the organization is a part of the City or the Convention Center (which it is not). Using a name that expresses the core mission will do just that.
- In addition, most consumers best relate to the city name. They search for the destination by name when making travel plans, and Visit Fort Wayne wanted to be readily accessible by that municipality name.
- Many other destinations are making the switch to simple names that mirror their web presence (Visit Pittsburgh, Destination DC, Visit Charlotte) and they anticipate this style of name will become the standard nationwide.