Tuesday, December 22, 2009

Get a load of this: The Real Value of Chamber Membership

Here is another article that you might find interesting, whether you are a Chamber member or not... If you are a Chamber member, pass on to your friends who aren't members! Don't be deferred by the date on this article - it's still completely relevant. It's not that we like to toot our own horn, but we thought you'd find this interesting. The article is about a recent study that showed most people make positive assumptions about your business when they learn you are a Chamber member - this included consumer awareness and reputation, and likelihood of future patronage.

The study showed that if you are a small business, respondents were 63% more likely to want to purchase services or goods from you if you are a Chamber member. It has an impact on big businesses too. The article gives an example of a restaurant chain - if the chain is a member of the local Chamber of Commerce, consumers were 40% more likely to eat at that franchise.

What's all this mean to you? Well first, if you are a Chamber member, make sure people know it! If you don't have your Chamber window decal displaying your membership, contact Aimee Scott and let her know - she'll make sure you get it! Also, did you know that as a member you are allowed to display the Chamber logo on your business Web site or business card? If you would like to do so, let me know.

And finally, if you are not a Chamber member, I encourage you to think about it. Give us a call or shoot us an email if you have questions. I encourage you to read this article. And you can read the actual study here. The proof is in the pudding.

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