Monday, February 23, 2009

SBDC to Hold Marketing Analysis/Financial Statements Workshop

SBDC Marketing Analysis/Financial Statements Workshop

Monday, February 23, 6 p.m. – 7:30 p.m.
Monday, April 20, 6 p.m. – 7:30 p.m.

Northeast Indiana SBDC
Hobson Center, 4312 Hobson Road, Ste. B, Fort Wayne, IN 46815
Free of Charge
Registration Required
Call (260)481-0500 to register

The “heart and soul” of a business plan is the market analysis and the resulting financial diagnosis. This two-hour workshop will concentrate on what may be the most difficult section of a business plan for most entrepreneurs. Some topics include:

· The market area and knowing the customer base
· Advertising strategies
· Pricing strategies
· Understanding cash flow and income statements

To learn more about the services of the Northeast Indiana SBDC -- which is hosted by Indiana University-Purdue University Fort Wayne (IPFW) -- call (260) 481-0500 or visit http://www.isbdc.org/.

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