Wednesday, July 23, 2008

Building the Value for Members with New Chamber Web Site

The Fort Wayne Chamber of Commerce announces the launch of a newly redesigned Web site which provides value-added features to enhance Chamber member businesses as well as the Northeast Indiana business community.

The Chamber Web site URL remains the same – www.fwchamber.org – but the features go a long way in building value for Chamber members through improving member communications and supporting long-term membership goals.

“We are thrilled to present our new Web site to the community,” says Shannon McNett-Silcox, Vice President of Member Relations. “Our goal was to create a member-centric site, one that allowed us to drive traffic to our membership. Most notably, we can track site visits and provide our members with statistics to support their return on investment.”

Key enhancements include:

· Secure member login
· Searchable member directory
· Member ability to instantly update contact information
· Enhanced press room with member ability to upload press releases
· Searchable Chamber calendar and online registration for events
· Member ability to upload organization events to community calendar
· Catalogue of member discounts
· Northeast Indiana community information for visitors and businesses interested in relocation
· Renewals and event fees processed online

Chamber members and visitors will be able to navigate through the site with improved usability and see direct benefits for their business in terms of promotion and communication with Northeast Indiana and the greater community.

The Chamber is proud to have the following major supporters featured on the site: Tower Bank, North Eastern Group Realty, Northeast OB/Gyn Women’s Health Group, Beckman Lawson, Parkview Hospital and Brand Innovation Group (BIG).

The Web site’s content management was designed by Chamber WebLink which is based out of Indianapolis. Chamber WebLink has worked with over 350 Chambers of Commerce and member-based organizations across the United States to help build online, interactive value for their membership.

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